ARTMA Launches ‘See It, Video It & Earn’ Campaign to Tackle One Way Driving

The Anambra State Road Traffic Management Agency (ARTMA) has introduced a new public participation initiative tagged “See It, Video It & Earn” as part of efforts to strengthen traffic law enforcement and curb the dangerous practice of driving against traffic on dual carriageways across the state.

Under the initiative, residents are encouraged to record clear videos of motorists driving against traffic. The footage must clearly show the offending vehicle and its registration number before it is forwarded to ARTMA for action.

According to the Agency, videos should be sent via WhatsApp to 08063159282. Once the report is verified and leads to the impoundment of the offending vehicle, the whistleblower will receive a minimum reward of ₦20,000.

ARTMA assured members of the public that the identities of all whistleblowers will be treated with the highest level of confidentiality, encouraging more residents to support the campaign without fear.

The Agency said the initiative is aimed at reducing road crashes, promoting responsible driving and protecting lives by discouraging the dangerous habit of one way driving. ARTMA urged road users to join hands with the government in making Anambra roads safer, emphasizing its campaign message: “See It. Video It. Report It. Earn a Reward. Save a Life.”